Three situations that bring people to this page.
If any of these sounds like where you are right now - you are in the right place.
Founder raising investment
No visual to show investors
You have a pitch deck but when an investor asks "can I see it working?" - you have nothing. Verbal descriptions do not close rounds. Interactive prototypes do.
Product with high drop-off
Users arrive but do not stay
Your analytics show users landing and leaving. Onboarding is confusing, flows are broken, and the interface does not match how your users actually think. The product works - the experience does not.
About to start building
No design before development
Your dev team is ready but there is no design to build from. Going straight to code without validated flows means building the wrong thing - and paying to rebuild it when users tell you what they actually needed.
Not just pretty screens. Validated, functional design assets.
Every deliverable is built to serve a specific purpose - investor confidence, user validation, or development handoff. Nothing decorative. Nothing generic.
Wireframes & user flow mapping
Every screen mapped as a low-fidelity wireframe before any visual design begins. User flows tested for logic - can a first-time user complete the core task without friction? This is where most UX problems are caught and cheapest to fix.
High-fidelity interactive prototype
A fully clickable, realistic prototype that looks and feels like the final product - without any code. Investors can click through it. Users can test it. Your dev team can build from it. Created in Figma with your brand, real content, and working navigation.
Validated UX - user-tested before handoff
The prototype is tested with real users before development begins. We identify exactly where users hesitate, get confused, or drop off - then fix it. What reaches your dev team is not a guess. It is a validated design.
Dev-ready design system & handoff
Every component documented. Every spacing, colour, and interaction spec written for developers. No ambiguity, no back-and-forth. If your dev team is ours - handoff is zero friction. If it is yours - they get everything they need to build exactly what was designed.
Investors fund products they can see, touch, and believe in.
A slide deck tells investors what you plan to build. An interactive prototype shows them you already understand the product - the problem, the user, and the solution. That is the difference between a meeting and a term sheet.
Your prototype lives inside your pitch
We create a shareable prototype link that can be embedded in or linked from your pitch deck. Investors click through the actual product flow during your presentation - not a screenshot. The moment they interact with it, the product becomes real to them.
The flow investors actually need to see
We map the exact journey that demonstrates your core value proposition in under 90 seconds. Not a full product tour - the specific 3–5 screens that answer the investor's core question: "does this actually solve the problem, and would someone pay for it?"
How we test flows before a single line of code is written.
This is the step most teams skip - and the reason most products get rebuilt. Every prototype we deliver has passed through this process.
Discovery - understand the user and the job to be done
Before designing anything we ask: who is the user, what are they trying to accomplish, and what makes them abandon halfway? User interviews, competitor audits, and journey mapping. We design for behaviour - not assumptions.
Low-fi wireframes - logic before aesthetics
Black and white wireframes of every screen, tested for logical flow. Can a user with no context complete the core task? Where do they get stuck? We fix flow problems at this stage - when they cost nothing to change.
High-fidelity prototype - realistic and clickable
Wireframes become a fully branded, interactive prototype. Every transition, every input state, every error message. It looks and feels like the final product - because that is what generates reliable feedback from users and investors.
User testing - real people, real feedback
The prototype is tested with real users from your target audience. We record sessions, identify every point of hesitation, confusion, or drop-off, and produce a written report. You see exactly what users experience - before you spend a penny on development.
Iteration - fix what testing reveals
Findings from user testing become a prioritised list of design changes. We iterate, re-test if needed, and produce a final validated prototype. What gets handed to development is not a first draft - it is a tested and approved product design.
Dev handoff - zero ambiguity
Full design system, component specs, and annotated screens delivered to the development team. Whether that is our team or yours - they build exactly what was designed, not what they guessed you meant.
The most expensive design decision is the one made mid-build.
Every team faces this choice. Here is what actually happens with each approach.
DESIGN DURING DEVELOPMENT
Developers make UX decisions they are not qualified to make
Flow problems discovered after code is already written
Changes mid-build cost 5–10× more than changes to a wireframe
No investor-ready asset before development is complete
Users test a live product - not a prototype. Rebuilds are expensive.
High drop-off discovered post-launch - too late to fix cheaply
Flow problems fixed at wireframe stage - cheapest point to change
Investor-ready prototype available before development begins
Developers build from validated specs - no guesswork
Users test a prototype - not production code. Changes are free.
Drop-off points identified and fixed before a single user sees the product
Dev time reduced - less back-and-forth, fewer rework cycles
The 2–3 weeks spent on design before development typically saves 4–8 weeks of rework after it. Every client who has done both says the same thing: they wish they had designed first.
Questions we get asked before every UX project.
Not always - but almost always yes. If your product has more than 3 screens, involves user onboarding, handles any transaction or data input, or needs to be shown to investors - you need design first. Skipping it saves 2–3 weeks upfront and costs 4–8 weeks in rework. The one exception: if you are building a pure technical backend with no user interface, design is not the starting point.
For a focused MVP prototype - typically 2–3 weeks from discovery to validated, investor-ready prototype. For a larger SaaS product with multiple user roles and complex flows - 4–6 weeks. Timeline depends on the number of screens, the complexity of the user journeys, and how quickly you can provide feedback on each iteration. We share progress weekly so nothing is a surprise.
Yes - and we recommend it if your product will be used on both. We design mobile-first and then adapt for desktop, which is the correct approach for any product where mobile usage is expected. Both versions are included in the same engagement - we do not charge separately for responsive design.
This is one of the most common situations we work with. We start with a UX audit - reviewing your existing product, your analytics, and your user feedback to identify exactly where and why users are dropping off. From there we produce a prioritised list of changes and redesign the affected flows. You do not need to rebuild the whole product - just the parts that are losing you users.
We work in Figma - the industry standard for product design. At the end of the engagement you receive the complete Figma file with all frames, components, and design tokens. You own it entirely. If you ever want to work with another designer later - they have everything they need.
Yes - and we do this regularly. The design handoff package includes annotated screens, a component library, design tokens, interaction specs, and a walkthrough session with your development team. We make sure they have no unanswered questions before they start building.
Ready to show investors something real - or fix what is driving users away?
Tell us what you are building. We will scope the prototype, give you a timeline, and show you exactly what you will get - before you commit to anything.
Response in 24 hours
NDA before we talk
Fixed price agreed upfront
